Real | Mobile App
The Real app connects entrepreneurs and investors.
help them make their ideas become real!
My role: UX Research, UX
Studential project
Introduction
Introducing a novel application connecting entrepreneurs and investors, focusing on secure, small-scale investments across diverse sectors like technology, healthcare, sustainable energy, fashion, writing, and education. Excluding real estate ventures ensures a streamlined and risk-averse portfolio. Entrepreneurs can showcase projects, allowing investors to explore opportunities aligned with their preferences. This platform provides a unique space for diversification, avoiding complexities associated with property ventures, utilizing advanced technology to foster harmonious partnerships between entrepreneurs and investors.
User 2
Investors/
with an amount of up to 200KSafe investments with fast returns
User 1
Entrepreneurs/
with an amount of up to 200KSafe investments with fast returns
Personas
Nurit Shahar
age 35 | proffession Art Theraphist | Status Married+3 | Location Jerusalem, Israel
Character:
Entrepreneurial and active, with many ideas. A humanitarian.
Technological abilities:
Bad, she prefers writing in her sketch book than using the laptop
goals
1. Self-realization, fulfillment of dreams and ideas
2. Make the world better, help people by the idea
3. financial gains to take care of her children's financial future
pain points
1. Lack of knowledge and ability to manage the publication of the initiative on its own
2.Lack of cash for the necessary investment
Efi Aloni
age 55 | proffession Sport teacher | Status Married+2 | Location Haifa, Israel
Character:
an experienced and dedicated teacher, considerate and calculated, loves innovation, an idealist.
Technological abilities:
good, well versed in the technological tools that are adapted to teaching, traditional communication.
goals
1. invest in a safe initiative, which will yield a nice return in a short time and not in real estate
2. Interested in investing in sports and education
pain points
1. Looking for a platform that will push entrepreneurs to go beyond recruiting, so that they really get published quickly
2. Looking for a reliable and high-quality platform, on which you can trust that the entrepreneurs are real.
conclusions
problem
Entrepreneurs with difficulty in dealing with the bureaucracy, the process should be made simple, clear and short
Solution
Simplifying the setup process to 4 simple and clear steps in a simple and familiar interface to everyone
problem
Need to get a real-time indication of who opened the message and when to get information on whether to send a message again
Solution
A likes button with an indication of the number of people who gave a like.
problem
Investors are afraid of fakes, they want to know that the projects and entrepreneurs have undergone human verification
Solution
A verification button that gives an indication that the project has undergone human verification
Competitors Research
Headstarter
the friendly
Recruited by Perks
social media
Communication with entrepreneur
progress bar
validation
filters
Pipelbiz
the professional
Recruited by securities
social media
Communication with entrepreneur
progress bar
validation
filters
Kickstarter
the international
Recruited by Perks
social media
Communication with entrepreneur
progress bar
validation
filters
conclusions
Applications intended for a variety of investments raise by permutations in a way that there is no profit for the investor.
There are many options for tech and startap investments, the app is intended for entrepreneurs up to 200K with the option to raise through transfers or through investments
Screen Map
Information architecture
