CauseMatch was founded as small local company in israel and its style was familier and full of colors, they wanted to convey the message of the familiar company, the warm and kind people.
Since they grow up and became an international company who's working in the entire world with a lot of kinds of communities and organizations the new need was immediate- they had to be seen much more proffessional look and feel.
the colors were chnage to techy skala, the elements became trendy and friendly, we kept the yellow with us as theas a fixed narrative, the flame- the causematch face!
old logo
new logo
Old style
Brand colors
Secondary colors
Primary color
New design Elements
Images
Main design element
This element was created compared to the peer-2 peer fundraising theory, which is based on giving circles, friend gives to friend etc. the circles of small circles was a face abstraction of this idea.